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Rochester, NY


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Co-Founder of Canopy


Alex Pasquarella specializes in illustration and identity, and his bold illustrative style effectively and concisely conveys meaning. Alex has had opportunities to work with clients of all shapes and sizes, and he'd be happy to work with you.

When he’s not illustrating, Alex may find himself playing his Nintendo Switch, traveling with his lovely better-half, or visiting one of the city’s many coffee shops.

In 2018, Alex co-founded Canopy with Matt Anderson. Canopy is a design studio based in Rochester, NY with a passion for video games, grids, and a systematic approach to illustration.

Clients include

Credit Karma, Discord, Pepsi, Motorola, B Lab, Public Interest Registry, The Royal Bank of Canada, Foxtail Games, B Magazine, Create Upstate, Shareably, Hello After All, Nonprofit Tech for Good, AIGA, Artists Unlimited, Uniblitz, Tiny Fish Printing, Knife + Fox, Imagine Productions, Cryptominded, Thrifty Nomads