Personal Branding

Alex Pasquarella branding banner
I decided it was about time I worked on my own personal brand. I wanted to keep things simple, though you can probably guess that I did start with an illustration-heavy design. Rather, I wanted to keep things conventional yet bold in order to maintain a professional image.

Of course, I started with my logo. If you've been following me for a bit you've probably noticed how often I jump around when it comes to presenting myself through my website and logo. I started my design endeavors by focusing solely on illustration, and I've done my best to improve over time (though I still have a very long way to go). That said, branding/logo design has always been on the back burner for me, and it wasn't until recently that I decided to finally step it up and make a real project out of my personal brand. I wanted a simple, flat logo design that I wouldn't learn to hate nor grow bored of.

My logo is made up of an "AP" monogram and some simple type. I've been drawing that monogram for quite some time, and finally decided to turn it into pixels.

I had originally wanted a dominantly-neutral color scheme, so that's what I went with.

Considering I use for my printing, my business card size is based on their print specifications. I have multiple back color configurations, and a singular front design with contact information.

I wanted to move away from just a logo and business cards, and create something that really speaks to my personality and of course my abstract style. With that in mind, I did up a few covers that can be used as standalone prints/documents, or as folders, for example. The abstract shapes represent the building blocks of a project, and "putting them together like a puzzle" is the theme I chose. These shapes also reference my monogram/logo, and I think they work well with the color scheme.

I'm sure I'll be continuously tweaking and enhancing my personal branding package as I continue to learn and improve. I'm also sure you'll be seeing a lot more cool stuff to come.

London - nowPapers

Another very highly requested nowPaper design. This is definitely overdue, I am aware! I hope I was able to capture both the historical and modern aspects of the city, and also I hope all of my UK users are happy with the design! Be sure to check out nowPaper in the Play Store!'

Of course, I must again credit Brent Couchman's work for inspiring this design. Certain elements used in this design are heavily based on his original London Google Now banner.

Included Wallpapers: 
(Click for full size - Hosted via Google Drive)

Moto X Google+ Community Logo/Graphic

I was asked to submit a logo/graphic for a contest the Moto X Google+ community is hosting this week, so I went a head and created one. In this design I'm experimenting with some new subtle styling techniques that stray away from what I typically go for, but I'm liking the results overall. I'm sure you'll be seeing this styling again!

Hope you all dig it.

Mt. Moto

Played around with the Google design aesthetic a bit more and incorporated a little bit of Motorola as well. The post-holiday winter can be a bit dreary for some, so hopefully this cheerful design keeps you all going!


Here's a design I worked up for a client who requested a Googly tree house (though the client's version is modified). I took some inspiration from the monthly designs that exist in the newer build of Google Calender. I've brought in my own stylistic elements of course, but I really love creating these abstract landscapes. This is here for portfolio purposes, but if you'd like to download the full 3840x2160 copy, be my guest: Download.

PS: I know many of you come here looking for new nowPaper designs, but be advised that this is not one of them (even though it does resemble the abstract landscapes used within the app and my nowPaper design family).

Hope you dig it!

The Biggest nowPaper Design Update Yet

Finally, after quite a bit of work, I'm happy to announce that all of the current nowPapers have been brought up to a new set of quality standards. I've completely redone the skies for every single location, as well as cleaned up some graphical errors that plagued many of my older ones. This update has been a long time coming, and I think it shows some off some of my further-developed skills which have improved since I've started these.

As a breakdown, here are the most notable updates to the current designs:

Rochester, NY nowPaper (Day)
1) Rochester, NY has been completely overhauled and is now available in 4K (3840x2160) resolution. Rochester was one of the first Google Now-style designs I created, and for good reason since it's where I call home. The new design is sharper, cleaner, and overall just... better. I hope you all enjoy it.

San Diego nowPaper (Night)

2) San Diego, CA has been completely overhauled as well, and is also available in 4K. Just like with Rochester, San Diego was one of my initial cities, but it has been completely redone with this new design update.

3) Tahoe has been touched up and brought to 4K. I think I said I was gonna take care of that like months ago but figured this update would be a good time to release it.

4) Portland, OR and Wind Farm have had their background mountains completely redone as part of my new mountain style guidelines (yes, I've given myself guidelines that are a little comprehensive). A few more issues with these ones have been sorted out as well.

5) Got rid of Santa and his reindeer in Winter Lake. Sorry Santa, we'll see you again in December 2015.

Conesus nowPaper (Dusk)
6) Conesus was touched up quite a bit, and I was actually quite horrified at the amount of issues I found within it. Hope you all dig the updated one.

7) As for the rest: Clouds, stars, sky effects, and occasional issues have been fixed for all. Everything looks much cleaner and fitting.

I hope you are all pleased with the progression of these designs as a result of my ever-improving abilities with this style.

Make sure to grab the latest designs!

The thought of people still using the old ones after these updates makes me cringe (that's just the way I am), so please do me a favor and download the latest versions of all of these designs. Occasionally I'll get a request for the older versions of my work, and while I'm reluctant to retrieve them from my shunned vault of outdated stuff, I will provide them. If that's your case, contact me.

Of course, not everyone sees these designs here on my website, but rather in the app nowPaper. This new design update will shortly find its way into the app's location catalog, so rest assured. I'll update this post once the updated designs have been implemented (Update 1/3/2015: nowPaper now includes these updated designs).

I should also mention that new locations are currently in the works, as always. Look forward to some exciting new European cities in the coming weeks. 

One last note: I wish I didn't have to remind people, but I am constantly battling the use of my designs without proper licensing or attribution. I put a large portion of my life into this work, and I think that I make it pretty easily available, let alone freely available. Please do me a favor and check out the my usage rights and legalities page for information. If you have any additional questions, you can of course contact me without hesitation.

San Diego, CA - nowPapers (Updated)

This design is already available in nowPaper, a great tool used to apply these awesome designs right to your homescreen. nowPaper supports Muzei, which furthermore allows automatic time/day cycling! 

Included Wallpapers: 
(Click for full size - Hosted via Google Drive)

Rochester, NY - nowPapers (Updated)

How could I not include Rochester, NY in my series of nowPapers? After all, it is where I call home.

This design is already available in nowPaper, a great tool used to apply these awesome designs right to your homescreen. nowPaper supports Muzei, which furthermore allows automatic time/day cycling! 

Included Wallpapers: 
(Click for full size - Hosted via Google Drive)

nowPaper Updated to 3.1.0

Celebrate your holidays with nowPaper: The latest version, 3.1.0, includes the much-anticipated Winter Lake location. Have a safe and happy holiday season!

3.1.0 Full Changelog:
- Winter Lake location added. (Available in 4K via Muzei)
- Updated in-app Muzei logo
- Updated to new Muzei API 2.0
- Tweaked some Lollipop-related things

Winter Lake - nowPapers

It's time to spread some Christmas cheer now that a winter nowPaper is here! I hope you all have a lovely holiday season! Be sure to check out nowPaper in the Play Store!

Included Wallpapers: 
(Click for full size - Hosted via Google Drive)

New York, NY - nowPapers

It was about time I included New York. Thanks for your patience everyone. Be sure to check out nowPaper in the Play Store!

NOTE: This particular design is heavily based on an existing Google Now design. The artist behind those original Google Now illustrations is Brent Couchman, a huge inspiration of mine.

Included Wallpapers: 
(Click for full size - Hosted via Google Drive)

Moto Fall

Figured I'd create a simple fall/Thanksgiving-themed design for my Moto series fans. Have a wonderful Thanksgiving and remainder of fall!

Included Wallpapers: 
(Click for full size - Hosted via Google Drive)


More holidays mean more holiday-themed designs. That's the way it works, right?

Anyway, here's a Googly wallpaper for Thanksgiving. I realize many of you do not celebrate this holiday, so for my international friends I have elected to focus this design also on late-Fall rather than just the holiday. Either way, I hope you all find a way to enjoy it!

Ask Me Anything about the Nexus 9 (In Comments)

Hi everyone. I figured I'd take this opportunity to host a small AMA on my site since I know many of you have some questions about the device.

There has been some controversy surrounding the reviews for this new Nexus tablet up until now, as tons of conflicting reports and "unfounded" judgments have been made, at least according to many. With that in mind, I will give you the raw facts as I currently know them. Keep this in mind: I haven't had too much time with this thing yet, but I will use my best judgement in answering your questions.

Obviously battery life will not be easy to address since they usually takes at least a few days to gauge, but I'd rather get this out there now so that people can get some simple answers before making a purchasing decision.

Please ask your questions in the comments section below, and I will do my best to answer them promptly. I hope you all enjoy this! Ask me anything!

Introducing nowPaper 3.0

Hello everyone. +Jaxon Wright and I are pleased announce nowPaper 3.0, which is the first of two phases toward a Material Design/Lollipop overhaul. We'd first like to thank you all for your continued support throughout this endeavor!

1) nowPaper 3.0 features various UI improvements, and adheres to Google's latest design language. Phase two of our 3.0 update (3.1) will further improve the user experience by integrating the performance and UI upgrades provided by Android 5.0 Lollipop.

2) An updated icon is included in nowPaper 3.0.

3) nowPaper 3.0 narrows the gap between the actual nowPaper application and Muzei. The nowPaper Muzei extension settings are now just a click away, and designs can now be applied through Muzei directly within the nowPaper design/location browser.

4) 4K (3840x2160) versions of select designs/locations are now available within the app. This will primarily benefit devices with 1440p displays or higher.

We hope you all continue to love nowPaper. If you have any questions, please feel free to contact either Jaxon or I.

2015 Moto X Concept Tour

PLEASE READ FIRST: This is a mock-up that I created FROM SCRATCH (excluding the screenshots) with nothing more than a keyboard, a mouse, and a pen tablet. Please understand that its appearance is for illustrative purposes only. This creation is in no way affiliated with Motorola Mobility, and is rather a product of my own imagination/design intuition. Please enjoy this visual experience!

Not really a question I've often pondered, but I took it upon myself to engage in a rather different design project. I love mobile technology, shocker, so I decided to put my developed design skills to the test and crunch those two worlds together.

Smartphone mock-ups are nothing new. Anyone who has ever perused any tech blog will see them, especially in the wake of product leaks. I, however, have elected to do something a little bit different, and it is my goal to sort of create a comprehensive "tour" of what I think the 2015 Motorola Moto X could look like. Other than for my own practice and for your enjoyment, there is no reason I am doing this.

Now, let's begin:

5.2" inch display. If Motorola wants to avoid the complaints that have already plagued their recent Nexus 6, they'll keep it consistent with this years already-slightly-super-sized 2014 Moto X in terms of size. With that in mind, I don't envision next year's flagship device will be much larger footprint-wise than this year's. One thing you'll notice, however, is the addition of dual front-facing speakers. Reminiscent of the HTC One M7/M8, Motorola will hopefully bring this in. This mock-up portrays how I think it could be done, and the way I have designed it entails more pronounced chins. With the top speaker raised up, the front-facing camera can move to the middle. Looks a bit Nexus 5 like, doesn't it?

You'll notice I kept the back pretty consistent with the existing Moto X design language. I personally love the back of both Moto X's and the Nexus 6, so why not incorporate it here? One thing I did remove, however, is the slight gaudiness of the 2014 Moto X's dimple. It's more Nexus 6 like, in that it is simple yet elegant. That said, this device now lacks one less area to color-customize, as that ring that surrounds the dimple on the 2014 X is Moto Maker-friendly furniture.

Other than the dimple, the back of the 2015 Moto X, as I envision it, includes a slightly "deeper" top bezel.

Of course, I expect Moto Maker to stick around for 2015. Here's a visual of what that system may look like with my 2015 Moto X concept:
There really isn't much more to say. Regardless of what I have created here, we can all assume the 2015 Moto X will be another beautiful device from Motorola. Let's just hope the company takes more design-risks and continues to release awesome hardware and software. In the meantime, go check out 2014's offering. I can't imagine you'll be disappointed.